In-N-Out Expands Further North into Sonoma
Santa Rosa location sets northern boundary to popular burger joint's territorial dominance
By JACKSON WEST
Updated 1:42 PM PST, Sat, Aug 29, 2009
The Santa Rosa city council has approved plans for a new In-N-Out, complete with drive through window, just off 101 in Sonoma County.
The location is the most northerly spot in the beloved Southern California chain's territory, a distinction previously held by the <strike>drive-through-free location in Mill Valley</strike> Rohnert Park.
In-N-Out has been lauded by everyone from Fast Food Nation's Eric Schlosser to BusinessWeek's Stacy Perman in her recent In-N-Out Burger.
The chain's expansion has been limited by a dedication to fresh beef, with no franchising on offer and all meat delivered from a company-owned processing plant in the Central Valley.
It might be hard to believe that a fast-food hamburger chain so beloved by California consumers could have been started by a known communist, but that's the story Perman tells in her book.
However, the company has apparently built a second meat processing facility further east to serve Nevada and Utah.
Hopefully for In-N-Out, any world domination plans won't turn out so poorly as Stalin's.
Jackson West orders two regular burgers with animal-style fries at the Fisherman's Wharf location.
Copyright NBC Local Media
First Published: Aug 28, 2009 2:21 PM PST
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