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AT&T Interrupts Verizon's Big Day With Unlimited Calling Ploy

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    NEWSLETTERS

    ASSOCIATED PRESS
    Dan Mead, left, CEO of Verizon Wireless, and Tim Cook, COO of Apple, announce that Verizon Wireless will carry Apple's iPhone, Tuesday, Jan. 11, 2011 in New York. (AP Photo/Mark Lennihan)

    On the eve of the official end of AT&T's exclusive relationship with Apple, the network carrier is offering its customers a new perk in the hopes of keeping them from jumping to Verizon.

    AT&T announced Wednesday that its customers are being taken off the clock. The company is introducing unlimited minutes to any phone on any carrier starting Thursday.

    There is of course a catch -- or two. AT&T will only roll back the clock for customers with a qualifying voice plan, including family plans and national calling plans, and those who subscribe to unlimited messaging plans.

    Current AT&T customers can take advantage of the new offer but have to opt in for the plan by visiting www.att.com/anymobile starting Thursday.