Press Here
SUNDAYS @ 9 AM
NBC BAY AREA

Apple Buys WifiSLAM for $20M

Email
|
Print

    NEWSLETTERS

    AP
    FILE - This April 5, 2012 photo shows the company logo at the Apple Store in London. Apple Inc. is set to reveal a smaller, cheaper version of the iPad at an event on Oct. 23, according to several reports published Friday, Oct. 12, 2012.

    Apple bought Palo Alto startup WifiSLAM for $20 million, according to reports.

    The tech giant acquired the indoor-GPS company likely for its mobile location services, the Wall Street Journal reported.

    The $20 million figure was given by an unnamed source.

    Apple confirmed the deal but wouldn't give any specific details. The two-year-old startup WifiSLAM also couldn't be reached for a statement. 

    WifiSLAM lets mobile apps detect phone users' locations in a building and help developers with indoor mapping -- and did you know one of its founders is former Googler Joseph Huang? Probably not, but it's interesting because Apple needs all the help it can get from Google for its mapping app.

    We all recall that Apple Maps was an embarrassing fiasco that caused heads to roll (meaning the executive in charge was fired.) This acquisition can only help improve its product.