Apparently, Apple is working on licensing AirPlay technology to TV manufacturers, which would allow you to stream right to a set without needing to buy an AppleTV. That'd be nice! And in fact, the first AirPlay-friendly sets may be coming as soon as this year. We'll see!
Apple May Allow AirPlay Streaming to Regular TVs
Updated at 5:33 AM PST on Thursday, May 5, 2011