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Apple Rejects Apps Lacking Information, Bugs, Bad Design

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    AP
    FILE - In this Oct. 19, 2009 file photo, the Apple logo is seen on an Apple store in San Francisco. Exxon has once again surpassed Apple as the world's most valuable company after the iPhone and iPad maker saw its stock price falter, according to reports Friday, Jan. 25, 2013. Apple first surpassed Exxon in the summer of 2011. The two companies traded places through that fall, until Apple surpassed Exxon for good in early 2012. (AP Photo/Russel A. Daniels, File)

    Apple rejects most applications because they're incomplete, have bugs, have a substandard interface or aren't abiding by Apple's developer guidelines.

    Apple decided to report the main reasons it rejects apps and settled on the top 10:

    • 14% More information needed
    • 8% Guideline 2.2: Apps that exhibit bugs will be rejected
    • 6% Did not comply with terms in the Developer Program License Agreement
    • 6% Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
    • 5% Guideline 3.3: Apps with names, descriptions, or screen shots not relevant to the App content and functionality will be rejected
    • 5% Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
    • 4% Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
    • 4% Guideline 3.2: Apps with placeholder text will be rejected
    • 3% Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
    • 2% Guideline 2.9: Apps that are "beta", "demo", "trial", or "test" versions will be rejected

    The important thing to notice is that Apple's rejections are mostly based on common sense. Why would you try to put a substandard or "beta" app in the App Store? Or why would someone not fill out the paperwork correctly, use broken links or an already used name? Such things are lacking professionalism, so it's not surprising they risk rejection. The guidelines are meant to be part of Apple's quality control and it works.