FILE - In this Oct. 19, 2009 file photo, the Apple logo is seen on an Apple store in San Francisco. Exxon has once again surpassed Apple as the world's most valuable company after the iPhone and iPad maker saw its stock price falter, according to reports Friday, Jan. 25, 2013. Apple first surpassed Exxon in the summer of 2011. The two companies traded places through that fall, until Apple surpassed Exxon for good in early 2012. (AP Photo/Russel A. Daniels, File)
Apple rejects most applications because they're incomplete, have bugs, have a substandard interface or aren't abiding by Apple's developer guidelines.
Apple decided to report the main reasons it rejects apps and settled on the top 10:
The important thing to notice is that Apple's rejections are mostly based on common sense. Why would you try to put a substandard or "beta" app in the App Store? Or why would someone not fill out the paperwork correctly, use broken links or an already used name? Such things are lacking professionalism, so it's not surprising they risk rejection. The guidelines are meant to be part of Apple's quality control and it works.