CUPERTINO, CA - OCTOBER 20: Katie Cotton, Apple's "gatekeeper", stands to the left of CEO Steve Jobs (R) as he looks at a display of the new MacBook Air during an Apple special event at the company's headquarters on October 20, 2010 in Cupertino, California. Apple CEO Steve Jobs announced the new MacBook Air in eleven and thirteen inch models starting at $999. He also announced the OSX Lion operating system for Mac computers. (Photo by Justin Sullivan/Getty Images)
The gatekeeper that kept press away from its chief executives an created an Apple "mystique", is leaving the company, according to reports.
Katie Cotton, Apple’s vice president of world-wide communications, is retiring from the company after 18 years, according to the Re/Code. Cotton said she wanted to spend more time with her two children. “This is very hard for me. I have been here for almost two decades and Apple is part of my heart and soul,” she said in an email.
Cotton was known for keeping founder and former chief Steve Jobs from the press, as well as current chief Tim Cook.
She is one of the driving forces behind Apple’s carefully orchestrated product launches. Her public relations team aggressively controlled the message around new key products and maintained an air of mystery around the company and the brand.