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Facebook Wants the Hashtag

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    NEWSLETTERS

    Facebook wants the hashtag.

    Facebook is using the mark, most well-known in the Twitterverse, to group conversations, according to the Wall Street Journal. However, don't expect it to show up on your Facebook news feed immediately because the social network is still testing the hashtag, or word or words preceded by #.

    The hashtag is probably most associated with Twitter, but that won't stop Facebook from using what has now become synonymous with associating an update or post with a subject. Facebook will use the hashtag to index conversations likely because the hashtag is used a lot on Instagram, which the social network bought last year.

    Facebook has been slowly using many of Twitter's features, including creating subscriber lists and tagging people with the @ sign. The hashtag, which Twitter followers created five years ago, also plays a role in marketing for well-known brands. Strangely, there was no comment from Twitter on the new Facebook development.
    It would be interesting to know what Twitter has to say about the development, especially since its clientele is a bit different than Facebook's. While it can't copyright a hashtag, Twitter still can't "like" Facebook copying its style and associated symbols.