Mark Zuckerberg was awarded his first patent -- on privacy settings.
Marketers can now find Facebook users based on demographics, interests and purchases, according to the social network.
The demographics of each users can be based on anything from financial to relationships or life events, according to Inside Facebook. Facebook's Core Audiences offers all these options to marketers and advertisers looking to create ads for its millions of U.S. users. Users can also be targeted by location, work, politics and education.
Through deeper location targeting, retailers can target people who live near chain stores or multiple locations. They can also exclude certain areas, such as certain zip codes within a state or city. With the Core Audiences demographic capabilities, marketers can aim Facebook ads at those who have recently changed their relationship status or other key markers, such as workplace and job title.