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Google Introduces Coupons



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    BERLIN, GERMANY - SEPTEMBER 26: A DJ plays music on September 26, 2012 at the official opening party of the Google offices in Berlin, Germany. Although the American company holds 95% of the German search engine market share and already has offices in Hamburg and Munich, its new offices on the prestigious Unter den Linden avenue are its first in the German capital. The Internet giant has been met with opposition in the country recently by the former president's wife, who has sued it based on search results for her name that she considers derogative. The European Commission has planned new data privacy regulations in a country where many residents opted in to have their homes pixeled out when the company introduced its Street View technology. (Photo by Adam Berry/Getty Images)

    Google is launching a digital coupon system that gives users coupons based on their buying habits.

    The new project, dubbed Zavers by Google, lets shoppers find discounts on their favorite retailer websites and save the digital coupons to their accounts, Spencer Spinnell, director of emerging platforms for Google Commerce wrote. Then when they check out online, the savings are automatically deducted.

    Because transactions are stored in the cloud, manufacturers can see what's happening in real time and can change or target coupons to make more profit, according to VentureBeat. For shoppers, this means no more crumpled paper or various codes because the discounts will be given through rewards cards or customer phone numbers.

    It seems to us that Zavers is more geared to retailers than shoppers. Google seems to underscore this point by also making a pitch to any manufacturers and retailers interested in the program to contact its sales team at the conclusion of the announcement. This makes us doubt the savings or discounts will be anything unusual.