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Google Unveils New Zagat-Driven Review Site




    In her second appearance on Press:Here the Google vice president gets local. With reporters Jon Swartz from USA Today and Rich Jaroslavsky from Bloomberg Businessweek. (Published Friday, Feb. 24, 2012)

    It took less than a year for Google to show off what it planned to do with its $151 million purchase of Zagat.

    The Mountain View-based search company said Wednesday that Zagat reviews will be part of a new feature called Google Plus Local, which will give users reviews and information on local sites from restaurants to a barbershop.

    Zagat Has Mighty Tasty Restaurant Guide for the iPad

    [BAY] Zagat Has Mighty Tasty Restaurant Guide for the iPad
    Zagat, which has one of the most popular paid iPhone apps, has launched an app for the iPad. Subscribers to the popular iPhone app can use their guide on the iPad at no additional cost. Here's a demo by Zagat's Ryan Charles. (Published Wednesday, April 14, 2010)

    "Google+ Local helps people like my husband turn a craving—'Wow, I need brunch'—into an afternoon outing: 'Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go,'" Google Director of Product Management Avni Shah said in a blog post. "It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google."

    Google will employ Zagat's 30 point rating system for reviews and the new service will be fully integrated with several other Google offerings, including Google Maps and Google Plus.

    Zagat Was "Crowd Sourcing" Citizen Journalism Way Before it Was Cool

    [BAY] Zagat Was "Crowd Sourcing" Citizen Journalism Way Before it Was Cool
    Nina Zagat chats with Beet.TV about the evolution of crowd-sourced information, the digital distribution of Zagat's via the Web and mobile, and the New York restaurant scene. (Published Wednesday, April 21, 2010)

    The new feature will allow Google to further push hyper local sales and compete at a deeper level with sites such as OpenTable and Yelp.

    Google famously was rumored to be in conversation to purchase Yelp in 2009 for more than $500 million only to have its offers rebuffed by the review site.