Press Here

Microsoft Ads Take on Apple -- By Never Mentioning the iPad



    Getty Images
    LAS VEGAS - JANUARY 06: The Acer Iconia dual touch screen laptop is displayed in the Microsoft booth during the 2011 International Consumer Electronics Show at the Las Vegas Convention Center January 6, 2011 in Las Vegas, Nevada. CES, the world's largest annual consumer technology tradeshow, runs from January 6-9 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 126,000 attendees. (Photo by Justin Sullivan/Getty Images)

    Can Microsoft make PCs more exciting than MacBooks? The new salvo in the computer ad wars are now featuring the Redmond, Wash. company as a promoter of the PC, apparently in an effort to get old PC owners to update their computers -- and forsake Apple.

    In the latest campaign, the ads feature real-life couples who think their "old" PC -- bought four years or more ago - is "good enough," according to the Register. Although the Register said ads would hit Monday, I already saw them this weekend. 

    The new ad turns a woman's flat into a Microsoft Windows/PC showroom and she marvels at the capabilities. But apparently the woman has no knowledge of an iPad or interest in a tablet computer. This is interesting because there have been so many reports predicting the death of desktop computers and the  rise of mobile platforms.

    CNET liked the two-year-old commercials where buyers went into Best Buy to pick up a laptop for $1,000 and realized quickly they couldn't get a pricey MacBook. However, the latest commercials don't show an Apple product -- are you surprised, CNET?

    Microsoft is hoping to make money from previous customers upgrading their older computers and Windows. It's certainly worth a try, especially since those who haven't been in a cave for four years are probably buying other products. Those in a tech coma just might want another PC, no questions asked.