Oscar de la Renta announces new fragrance via Facebook.
Thursday, May 5, 2011 Updated at 5:32 AM PDT
Designer Oscar de la Renta launched the brand's new fragrence via Facebook.
Users can get a sample of Esprit D'Oscar if they 'Like" their page, says All Facebook. There are already over 130,000 followers so far. People either like Oscar's stuff, or they like free stuff.
Facebook isn't the only social network de la Renta is promoting the new item. Tumblr and Twitter are also being used to tout the new scent.
The new fragrance will be available in stores mid-April, for $98.