Apple's charitable givings under co-founder Steve Jobs was something that many questioned, perhaps most famously and recently by The New York Times' Andrew Ross Sorkin.
This week, new CEO Tim Cook launched a program that will end any speculation about whether Apple cares about the little people.
In a letter to employees, Cook announced that starting Sept. 15, Apple will begin matching all employee donations up to $10,000 annually to any non-profit 501(c)(3).
The full letter, which was obtained by Mac Insider, can be read below:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we'll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you'd like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.