With some in the tech world more concerned about how the earthquake and tsunami in Japan will impact future gadgets, comes the story of a group of techies who went the extra mile to help out.
The unnamed employee says that when the earthquake and its subsequent aftershocks hit, employees of the first floor Apple store helped bring people from other businesses in the five story building down to Apple HQ.
Once there people were given the opportunity to connect with their families using Apple's display computers and devices.
And "seven hours and 118 aftershocks later," the Apple store remained open.
"You know how in disaster movies, people on the street gather around electronic shops that have TVs in the display windows so they can stay informed with what is going on? In this digital age, that's what the Tokyo Apple stores became," the employee wrote to Rose.
The younger people connected to Apple's Wi-Fi with their own devices, while the older folks crowded around computers to let loved ones know they were okay.
Reportedly the Tokyo Apple store is one of the few places with a public Wi-Fi network in the city.
The feeling of camaraderie was so apparent, that Apple even allowed Android users to connect their flash-playing devices to the network.