YouTube is adding more real-time value to users with enhanced real-time deliveries of live-streaming events, according to Google's official blog.
Concerts, sporting events and high-profile interviews are easier to discover with YouTube Live.
It's one-stop shopping for people who want to just eviscerate their productivity by choosing from a plethora of live-streams. Users can subscribe to their areas of interest, too.
And in keeping with new CEO Larry Page's social networking initiatives, live commenting is enabled.
As a platform, this will likely only grow as YouTube continues to add premium content and make deals with content creators.