The up-and-coming millennial generation who helped elect President Barack Obama may be the key to saving the Republican party, according to author and great granddaughter of Herbert Hoover.
In her new book "American Individualism," Margaret Hoover argues, Millennials—those born at beginning of the Regan era through the end of the Clinton administration-- are sympathetic to the fundamental principles of conservatism.
"Surprisingly, I found a formula in my great grandfather, Herbert Hoover, who channeled much of the millennial ethos 80 years before the first of them were born," Hoover said.
The Republican party must evolve but is held back by some social and religious conservatives, Hoover argues. Refining conservatism to embrace more individual freedom, in both social and economic policy, as well as civic responsibility, and service to others may a way to win them back.
"They are the biggest generation in America history. 17 million more of them than baby boomers, 27 million more than Gen-X. And they vote," said Hoover. "This book is a road map for how republicans can connect to them."
But Hoover warns that Republicans are running out of time.
"The problem is partisan identity solidifies after 3 presidential election cycles. They voted for John Kerry in '04, they voted for Barak Obama in '08, if republicans don't make inroads in the next 16 months, were going to lose them to Democratic and Independent voter rolls for the rest of they're lives."