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Neil Young Starts Digital Music Business

PonoMusic is a store and playback device

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Neil Young Starts Digital Music Business

Courtesy of Pono Music

Neil Young's Pono Music sells digital tunes and a new playback device.

The Bay Area's latest music technology mogul is none other than Neil Young, who is introducing a new company called PonoMusic.

Pono is both a digital music store offering high-quality audio from major labels and a new playback device with a price tag of $399. The twist is that the songs are all artist-approved studio master recordings with between 6 and 30 times the resolution of an MP3 file.

The PonoPlayer, available beginning on March 15, offers 128GB of memory, enough to hold 1000-2000 songs.

Should Apple be afraid? Would you buy a digital music device from Neil Young? Please feel free to share your opinion in the comments.

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