What's the hottest new thing in EDM? Sriracha, of course.
The embattled spicy condiment is the unlikely star of The 1st Annual Electronic Sriracha Festival (ESF), to be held at St. James Park in San Jose on August 30. Heat up with the choice of 120 Sriracha-laced dishes (most priced at $6 or less) and then dance it off to the saucy beats of electronic dance music DJs and artists.
The event, which will feature three stages of music, an array of food trucks and the SJ Made Street Mart over two city blocks, has already attracted national attention on both ends of the spectrum. "There's a Sriracha Electronic Dance Music Festival, and It's Going to Be Incredible," crows Huffington Post, while Vice's new food site Munchies says, "A Sriracha Rave is My Version of Hell." The City says the ESF will probably be somewhere in between the two headline extremes.
Pre-sale tickets ($26) are available now on Eventbrite; the price goes up to $30 in two days. Check out the music lineup below:
John Beaver Live with Krishna Lee on drums & Greg Manacho on guitar
Mr. Tyler Jackson
Los Disco Duro
Double A and Jay Reese