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To Attract Sting, America's Cup Concert Venue Doubled In Size

It's more people for Sting -- otherwise there would be no Sting.

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To Attract Sting, America's Cup Concert Venue Doubled In Size

AP

In this photo provided by NBC, Sting performs during "Hurricane Sandy: Coming Together" Friday, Nov. 2, 2012, in New York. Sting will play in San Francisco on June 2, in a temporary waterfront concert venue that was quietly doubled in size in order to attract talent like his.

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If you build it, Sting might come. But if he doesn't, build it bigger.

The concert venue planned for the America's Cup Village at Piers 27-29 along The Embarcadero in San Francisco -- called the America's Cup Pavilion -- will fit 9,000 spectators, not the 4,000 originally planned and approved, according to the San Francisco Examiner.

The doubling was required in order to attract world-class entertainment, like Grammy Award-winning recording artist Sting, race organizers said.

It worked. Sting will perform at the new venue on June 2.

Plans for the America's Cup -- a yacht race that attracts some of the world's best sailors as well as wealthiest yacht owners -- were exhaustively reviewed for almost a year. The original plans called for a 4,000 person venue at the site; plans filed a year later, and deemed not worthy of further environmental review, called for a 10,000 person venue that would see up to 40 concerts between May 1 and October 31, the newspaper reported.

No acts other than Sting have been announced for the concert venue thus far.

The Pavilion is a temporary structure that will host America's Cup ceremonies and viewing events as well as music shows.

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