Started here and sold (for big cash) here, Instagram is a social networking go-to for millions of users of iPhones and Android phones.
Now it's a part of the San Francisco Giants' continuing social networking efforts.
MLB and the Giants' Social Media Director Bryan Srabian have created a hub for Instagram photos to better "showcase our players, our ballpark and sharing the experience of the Giants brand through Instagram," Srabian told ESPN.com.
[As the home of the Giants, NBC Bay Area also has an Instagram hub. Just hashtag your photos #nbcbayarea on the Giants, Golden Gate Bridge -- anything that says "Bay Area" to you -- and we'll create a photo gallery and maybe use on-air.]