Sound engineering company GGRP wanted to show off its audio and cleverness chops, so it went primitive, taking a leap of creativity with this cardboard packaging that turns into a record player.
Embedded in one of the box's edges is a needle, and when you place the enclosed record on the embedded spindle, it's a simple matter of inserting a pencil into a hole in the middle of the record and turning it.
There you have it — scratchy sound just like in the Victrola days, and a successful promotion that you won't soon forget. Brilliant.
Ads of the World, via Gizmodo
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