Women of "Mad Men" Like Their Retro Curves

By Brooke Niemeyer
|  Tuesday, Aug 3, 2010  |  Updated 10:00 AM PDT
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In Pictures: "Mad Men," "The Pacific"and "Glee" Lead Emmy Nods

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Not all the women in Hollywood are encouraged to look like stick figures – the team behind “Mad Men” likes ‘em buxom.

January Jones, star of the AMC hit set in the early 1960s, says that creator Matthew Weiner tells female cast members to keep the carbs and forget about exercise.

"He would prefer we didn't work out and that we eat really well, so we look like healthy women," Jones said in an interview with Tatler magazine. Jones happily complies, since she happens to love beer and carbs.

Jones, 32, said that she is pleased that "Mad Men" has brought back the idea that "it's OK to have curves and be a woman. I wish more women would realize that's what men like."

Weiner has another fan in British Equalities Minister Lynne Featherstone, who told the “Sunday Times” curvaceous women should be the “role models” for young girls. Featherstone used Jones’ “Mad Men” co-star Christina Hendricks as an example, saying her size 14 is “absolutely fabulous.”

“All women have felt that pressure of having to conform to an unrealistic stereotype, which plagues them for their whole life,” Featherstone said. “Women and girls also have the right to be comfortable in their own bodies.”

Last year, the “Mad Men” producers warned Jones that she was becoming too thin and told her to gain weight. Now she has embraced her new figure and admits to loving the girdle she wears to help her achieve her hourglass look, saying, "it gives you such a nice shape."

Not only does "Mad Men's" retro take on women's figures get Jones' approval, the era's sexism captured on the show doesn't seem all that bad to her, either.

"I don't think we've come very far," Jones said. "At least they were gentlemen back then. They might say something s****y behind your back, but at least they opened the door."

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