Two familiar faces from Sesame Street, Elmo and Rosita, joined First Lady Michelle Obama at the White House Wednesday to promote a new partnership to market healthy food to children.
Elmo wore a tie -- and Rosita broke out the pearls -- for their trip to the White House Wednesday.
They were there to meet with First Lady Michelle Obama and announce a new marketing program to promote fresh fruits and vegetables with Sesame Street and Muppet characters, designed to counter the marketing of less-healthy foods to young people.
Research has shown that most kids, when offered an apple or a cookie, pick the cookie, Obama said at the event. "I might do the same," she said.
But when researchers put an Elmo sticker on the apple, the number of kids eating the apple doubled. "The power of Elmo was enough to get kids excited about eating a healthy snack," Obama said.
"Just imagine what will happen when we take our kids to the grocery store and they see Sesame Street [and] Muppets all over the produce aisle," she said. "Just imagine what its going to be like, moms and dads, when our kids are begging us to buy fruits and vegetables instead of cookies, candies and chips. It can happen!"
Elmo and Rosita chatted with the First Lady about eating fruits and vegetables (Obama said she likes sweet potatoes, and recommended veggie pizza) and then joined students from the District's Harriet Tubman Elementary and Bancroft Elementary, among other schools, to pick fresh vegetables in the White House garden.
Those vegetables were then served in a meal -- with Elmo and Rosita joining the kids to "eat."
The new marketing program is a joint effort among Sesame Workshop, the Produce Marketing Association and the Partnership for a Healthier America.