LeBron James Sells Cleveland Sitcom to NBC | NBC Bay Area

LeBron James Sells Cleveland Sitcom to NBC

The show marks another success for Springhill Entertainment, James’ company co-led by partner Maverick Carter, which also sold a drama to NBC last week

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    Mike Lawrie/Getty Images
    File photo of Lebron James, who just sold a sitcom to NBC through his company SpringHill Entertainment.

    Gentrification is a phenomenon affecting nearly every major U.S. city, and apparently NBA champ LeBron James sees it material ready made for television.

    Alongside "Scrubs" creator Bill Lawrence, James is co-producing a new sitcom about a white family moving into a predominately black neighborhood in Cleveland. NBC has picked up "There Goes the Neighborhood" through a script contract with penalty, penned by "Community" veterans Neil Goldman and Garrett Donovan and "Powerless" star Ron Funches. 

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    "There Goes the Neighborhood" must hold a special place in James' heart, as it’s set in his team's city. With its community-centric bent, the sitcom may even prove that "Cleveland is great for the whole family," as James humorously insists in the 2015 film "Trainwreck."

    James appears to be on a roll both on and off the court.  Springhill Entertainment, James' company co-led by partner Maverick Carter, also sold a sports medical drama to NBC last week. "There Goes the Neighborhood" will be James’ fifth turn as an executive producer.