"G.I. Joe" is the latest toy to invade Hollywood and plant its blockbuster flag.
Inspired by the Hasbro action figure, "G.I. Joe: The Rise of Cobra" took command of the weekend box office with a $56.2 million debut domestically. Worldwide, "G.I. Joe" has marched to $100 million.
"G.I. Joe" follows the "Transformers" franchise as the latest toy story to find success on the big screen.
While "G.I. Joe" was the first choice for young males, women 35 and older were the main audience for "Julie & Julia."