Disney Movie Rocks Cable Ratings; NBC "Talent," CBS Again Top Broadcast Ratings

By Steven Herbert
|  Wednesday, Sep 8, 2010  |  Updated 5:53 PM PDT
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Disney Movie Rocks Cable Ratings; NBC "Talent," CBS Again Top Broadcast Ratings

Shannon McDermott

The Jonas Brothers visited Chicago Thursday to announce a new world tour. They appeared along with special guest Demi Lovato, as well as the cast of "Camp Rock 2: The Final Jam".

While the broadcast networks continued their usual summer ratings patterns last week, Disney Channel ended USA Network's 13-week run as cable's most-watched network in prime time, thanks to "Camp Rock 2: The Final Jam.''

The Friday premiere of "Camp Rock 2,'' starring tween favorites Demi Lovato and the Jonas Brothers, averaged 7.96 million viewers. That's the highest viewership for a movie on cable television this year and the most for any cable program between Aug. 30 and Sunday.

"Camp Rock 2'' would have placed sixth among the week's programs on the five major broadcast networks, according to figures released today by Nielsen Media Research.

The Disney Channel averaged 3.13 million viewers for its prime-time programming for the week, which also included Saturday and Sunday airings of "Camp Rock 2'' and a Thursday showing of the 2008 made-for-cable movie, "Camp Rock.''

NBC's "America's Got Talent'' returned to the top of the television ratings following a two-week absence because of NBC's coverage of the Emmy Awards and ``Sunday Night Football.''

Tuesday's "Talent'' episode averaged 11.5 million viewers, while the Wednesday episode was second, averaging 10.47 million.

An episode of "America's Got Talent'' has been the most-watched program seven of the last 11 weeks and the most-watched non-sports program for 12 of the 14 weeks it has aired this summer.

CBS' combination of reruns of its scripted programs, along with "60 Minutes'' and "Big Brother,'' made it the most-watched network for the 11th consecutive week, averaging 5.71 million viewers for its prime-time programming between Aug. 23 and Sunday.

CBS had the five most-watched scripted programs, topped by "Two and a Half Men,'' which finished third overall, averaging 9.14 million viewers.

The three "Big Brother'' episodes all finished among the top 11 programs of the week, led by the Wednesday episode, which was sixth for the week, averaging 7.87 million.

NBC finished second, averaging 5.18 million viewers, followed by ABC, which averaged 4.65 million, and Fox Broadcasting, which averaged 3.62 million.

ABC was first among viewers ages 18-49, the group Fox and NBC also target and advertisers covet because those viewers watch less television and are harder to reach.

ABC's most-watched programs in the category were "Wipeout'' and "Bachelor Pad.'' The Tuesday episode of "America's Got Talent'' was the most-watched program in the category.

Fox led among viewers ages 12-17 and 18-34, while CBS was first among viewers ages 25-54 and 55 and older.    (For ratings purposes, ABC and CBS both aired 21 hours, 40 minutes of prime-time programming for the week and NBC 21 hours, 39 minutes -- less than the usual 22 hours because of a speech by President Barack Obama -- and Fox its usual 15 hours.)

As usual, Univision was the most-watched Spanish-language network, averaging 3.81 million viewers for its prime-time programming. Telemundo was second, averaging 810,000 viewers, followed by TeleFutura, which averaged 730,000, Azteca America, which averaged 210,000 and Estrella TV, which averaged 180,000.

Univision drew more viewers ages 18-49 than any of the five major English-language networks.

The week's most-watched Spanish-language prime-time program was the Tuesday episode of "Soy tu Duena.'' The Univision telenovela averaged 5.94 million viewers, which would have put it 19th among the programs on the five
major English-language networks.

The "NBC Nightly News with Brian Williams'' finished first among the network nightly newscasts for the 98th time in 99 weeks, averaging 8.04 million viewers.

ABC's "World News with Diane Sawyer'' finished second, averaging 6.96 million viewers, and "The CBS Evening News with Katie Couric'' averaged 5.4 million viewers to finish third for the 206th consecutive week.

The week's 10 most-watched prime-time programs were the Tuesday and Wednesday episodes of NBC's "America's Got Talent''; CBS' "Two and a Half Men,'' "The Big Bang Theory'' and "NCIS''; the Friday premiere of Disney Channel's "Camp Rock 2: The Final Jam''; CBS' Wednesday episode of "Big Brother'' and "NCIS: Los Angeles''; TNT's "The Closer''; and CBS' Sunday episode of "Big Brother.''

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