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Use a Real Estate Agent to Sell Your Property

Cutting out the middle man might seem like a sound way to make the most on your home, but statistics show otherwise

Monday, Nov 4, 2013  |  Updated 8:56 AM PDT
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Use a Real Estate Agent to Sell Your Property

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Using a licensed real estate agent will get your home the exposure it deserves.

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The following content is created in consultation with MLSListings, a full spectrum MLS service organization that provides industry leading MLS services and technology to real estate professionals in California. It does not reflect the work or opinions of NBC Bay Area's editorial staff. Learn more at mlslistings.com.

The following content is created in consultation with MLSListings, a full spectrum MLS service organization that provides industry leading MLS services and technology to real estate professionals in California. It does not reflect the work or opinions of NBC Bay Area's editorial staff. Learn more at mlslistings.com.

With news stories trumpeting the bottoming out of the real estate market, consumers are clamoring to buy a home. Mortgage interest rates are at record lows, short sale deals are flooding the market, and improved credit restrictions are making it easier to qualify for loans.  

Before you jump into the fray, you should know the advantages of engaging a licensed agent or broker.  

  • More money in your pocket.  The number one reason given for selling a home without an agent is to avoid paying a commission. However, according to a report issued by the National Association of REALTORS, the average “For Sale By Owner” property sold for $150,000 compared to the agent-assisted sale price of $215,000. You may save money on the commission but if you don’t get top dollar in the sale, you’ve actually lost money. 
     
  • Better exposure for your listing. Agents are experts at marketing properties and have access to industry tools that ensure your home is showcased in the best possible way and to the broadest pool of potential buyers. Consumer listing sites often fail to update information or monitor accuracy of the data, which requires diligence on your part to maintain the listing. 
     
  • Better risk protection. Transactions, particularly short sales, are complicated and attempting to negotiate a real estate purchase or sale without expert counsel from a professional who is familiar with the process and paperwork puts you at great risk of legal exposure. 

The internet has created a community of do-it-yourselfers, and that goes for real estate too. Many homeowners remain committed to handling their own deals, but as tempting as it is to look up a property and then act as your own agent, NAR statistics show, it doesn’t always pay. It’s a great time to get in the real estate market. 

 

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