A sexy SoHo billboard has even normally above-it-all New Yorkers gawking and talking.
And as if the threesome isn't enough to disturb some members of the viewing audience, on the floor at the foot of the couch is yet another young man with his shirt and pants undone.
If you're keeping score at home, that's one young girl, three young men and a whole lot of skin. It's Calvin Klein's way of promoting denim.
Calvin Klein reps say the company's "intention was to create a very sexy campaign that speaks to our targeted demographic."
The company practically made risque ads like this one famous some 30 years ago with then-teen Brooke Shields declaring, "You wanna know what comes between me and my Calvins? Nothing."