Coke 'Classic' No Longer

Friday, Jan 30, 2009  |  Updated 12:30 PM PDT
View Comments (
)
|
Email
|
Print
Coke 'Classic' No Longer

Getty Images

These cans of Coca-Cola may one day be a collector's item.

Coca-Cola Corp. is ending its almost 25-year experiment with the "Classic" label on its flagship cola, The Wall Street Journal reported Friday.

The newspaper said Atlanta-based Coke has quietly removed the word from the label of 16-ounce bottles of soda being sold in some southeastern U.S. markets. Quoting a report in trade publication Beverage Digest, the paper said the move is part of a broader plan to polish the brand's image and make it more attractive to young consumers who may see the "Classic" label as too stodgy.

A Coke spokesman couldn't be reached immediately for comment, the paper said.

In 1985, Coke introduced New Coke in an attempt to boost flagging sales. Although it had been taste-tested in many markets the new brand failed and after 79 days, Coke brought back the old formula with the "Classic" label.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out