"House of Cards" Surges Netflix Traffic

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    NEWSLETTERS

    TK

    To avoid "House of Cards" spoiler alerts, avoid people.

    Or sit down and watch the show -- everybody else has been doing it.

    About 16 percent of American households who subscribed to Netflix in addition to a cable service watched at least one episode of the streaming-only show on Feb. 14, according to Multichannel.com.

    Go Inside the Netflix War Room on House of Cards Season 2 Release Night

    [BAY] Go Inside the Netflix War Room on House of Cards Season 2 Release Night
    The men and women who work inside the Netflix war room are responsible for streaming out the hottest show in the world right now, “House of Cards,” to 44 million people in 41 countries. NBC Bay Area's Scott Budman takes you inside the war room.

    By 5 p.m. Feb. 14, 16 percent of all Netflix subscribers had seen at least two episodes -- while 10 percent were identified as "binge-watchers," with all three episodes taken in.

    Netflix is headquartered in Los Gatos.

    MORE: Inside Netflix's Los Gatos War Room

    More than 40 million people pay at least $7.99 a month to stream television shows and movies, according to reports.

    The company's stock has gained 130 percent in value over the past year.