Pinterest will soon start offering ads, according to the New York Times.
The brand offerings will be posted along with other items in users' feeds, according to the newspaper, and represents the "first major step for Pinterest" toward turning some kind of profit.
The San Francisco-based Pinterest has been ad-free since it launched and boasts 70 million users.
Pinterest will start unveiling ads by posting "promoted pins" from "early partners" like Kraft Foods with the hope users will "re-pin" the ads.
Ads "re-pinned" by users will be seen by about a third more people than other less-social non-native advertising. Pinterest will start "pinning" advertisements on Thursday.
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