When Widgetbox debuted its blog network last month at BlogWorldExpo, I described it as “Web rings 2.0.” Today, that vision has come a bit more full circle, as the company has announced a partnership with Yardbarker that will feature Widgetbox Sports Channel widgets being dropped on the more than 600 sports-related blogs in Yardbarker’s network. The deal is exclusive, meaning if you want to participate in the Widgetbox Sports Channel, you’ll also need to join Yardbarker.
The Widgetbox Blog Network is essentially groupings of blogs in different categories – like politics, fashion, and autos – who in turn place a widget on their sites. That widget then displays links to recent articles from all of the members of that category, in turn driving more traffic to the member sites.
In all, Widgetbox’s network includes 32 different categories, while the company claims its widgets are featured on more than 200,000 blogs that reach 68 million unique viewers each month.
Deals with networks like Yardbarker make a ton of sense for Widgetbox – they add hundreds of blogs and millions of new widget views all at once. Meanwhile, Yardbarker gets a new way to recruit bloggers and increase traffic between its sites. I’d expect Widgetbox to make similar deals in some of the other content verticals in its network.
Related Articles at Mashable | All That's New on the Web:
Yardbarker Gets Investors’ Sales Experience, and $6 Million
Widgetbox Launches Showcase & “Get It Now”
Yardbarker Launches Site Revamp; Gets Funding
Widgetbox Launches iPhone Widget Gallery Sans Apple’s SDK
hi5 Opens to Widgetbox Apps to Expand OpenSocial Distribution
Widgetbox Showcase Offers iTunes Widget and Playlist
Widgetbox Launches App Accelerator for Bebo