Yelp Flexes its Muscle

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    NEWSLETTERS

    TK
    Restaurant owners say they feel like they are being forced to advertise on Yelp.

    While Yelp keeps complaining about the treatment they get in the Chron, the state's other paper of record is the latest to question the web site's strong-arm advertising tactics: "Some restaurant owners say the San Francisco company is unusually aggressive in trying to get businesses to pay hundreds of dollars.

    They also say paying Yelp is often the only way to counter negative reviews posted by rival eateries ... 'We felt like we had no choice,' Jamie Inzunza, owner of Mamma’s Brick Oven Pizza in South Pasadena, said of the $350 she pays Yelp every month. 'We decided that we had to spend all this money to protect ourselves once the bad reviews started appearing.'" [LAT]

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