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SNL Men Go Glam for Gap The Gap also enlists beet-farmer as glamour boy

By  DAVID HOGARTY

Updated 6:28 AM PDT, Wed, Nov 26, 2008

Related Topics: Rainn Wilson

11 Comments   Post a comment Post a Comment

David Hogarty

Fred Armisen rocks 'Blue Steel' alongside fellow preening SNL castmembers.

 

Sure, he kills cats with his bare hands and is a beet-farming Machiavelli to his character counterpart Jim on "The Office," but Rainn Wilson is now also something of a catwalk superstar.

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Rainn Wilson is this year's newest super-male-model for the GAP.

Wilson, who plays Dwight Schrute on the NBC hit sitcom, strikes poses alongside a number of male stars from "Saturday Night Live" in a new holiday ad campaign for The Gap. The ad campaign lampoons the preening posturing of male models in general. The sheer dorkiness of the models adds to the effect.

Wilson's character on "The Office" is not known for his masculine wiles. Nor is Fred Armisen, who poses with a come-hither pout probably most recognizable as the ridiculous "Blue Steel" pose from the Ben Stiller feature "Zoolander." Armisen is best known for portraying President-elect Barack Obama on SNL.

A glowering Will Forte, a posing Seth Meyers and a defiant Jason Sudeikis also make cameo appearances on the ads, which will appear in the glossies and on the side of New York City buses. The ads falls in line with The Gap's past star-studded holiday campaigns.

Comments (11)

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  • Jonas Friday, Nov 28 at 9:20 AM FLAG COMMENT Who shops at the GAP? There cloths are cheaply made and are only for people who have no fashion sense. They should rename it "KRAP"
  • annoyed Wednesday, Nov 26 at 12:59 PM FLAG COMMENT hey "anonymous" get real... no one is gonna boycott the gap. thier clothes are awesome. dont be jealous because you cant afford to shop there
  • nbc_rules (not) Wednesday, Nov 26 at 12:47 PM FLAG COMMENT wow - nbc posts an article writing about a company using NBC stars to promote clothing.
  • Anonymous Wednesday, Nov 26 at 8:09 AM FLAG COMMENT Hey Mr. Hogan. American Apparel is 100% US made clothing and have stores all over the US!
  • getaclue Wednesday, Nov 26 at 8:08 AM FLAG COMMENT to say nothing of the number of American products sold throughout the world.

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