Spark Losing Its Spark?
Updated 2:34 PM PST, Thu, Dec 18, 2008
MILWAUKEE -- MillerCoors officials say the company will remove caffeine and three other ingredients from its Sparks alcoholic energy drink.
The move is part of a deal with 13 states and the city of San Francisco. A coalition of state attorneys general had complained the stimulants reduced drinkers' sense of intoxication and were marketed to young drinkers, who were already more likely to have risky behaviors in driving and other activities.
The agreement does not mean the company was found to have engaged in unlawful behavior.
MillerCoors said it marketed the drinks only to legal drinking-age consumers, and it notes that labeling and all formulas for Sparks had been approved by a federal agency.
The company said it can keep marketing and selling the brand to legal drinkers.
Copyright Associated Press / NBC Bay Area
First Published: Dec 18, 2008 1:48 PM PST
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