Yo Quiero Taco Bell: Show Me the $$$
Updated 10:23 AM PST, Tue, Jun 16, 2009
A federal appeals court has ordered Taco Bell Corp. to pay the creators of the fast-food chain's popular Chihuahua sales mascot $42 million.
A Michigan jury in 2003 found that Irvine-based Taco Bell didn't properly pay the dog's creators when it launched its $500 million advertising blitz in the 1990s that popularized the phrase "¡Yo quiero Taco Bell!"
After the verdict, Taco Bell blamed advertising agency TBWA Chiat/Day for stiffing the dog's creators.
Taco Bell sued the ad agency over responsibility for the $42 million judgment.
The 9th Circuit U.S. Court of Appeals on Friday upheld a lower court's ruling ordering Taco Bell to make the payment.
Copyright Associated Press / NBC Bay Area
First Published: Jan 26, 2009 11:52 AM PST
You Might Like
No comments have been posted yet.
You have 2000 characters left
