San Francisco to Close the Book on Yellow Pages

By Sajid Farooq
|  Tuesday, Mar 29, 2011  |  Updated 10:45 AM PDT
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San Francisco to Close the Book on Yellow Pages

flickr.com/edkohler

San Francisco could make life harder for Yellow Pages in the City.

The Yellow Pages are the new plastic bag.

In the age of Yelp and smartphones, the Yellow Pages are so yesterday. And so unfriendly to the environment.

San Francisco being the green city that it wants to be, is taking aim at unnecessary Yellow Pages and looking at adopting a measure that would require phone book makers to get residents' permission before giving them a book.

The San Francisco Board of Supervisors will vote on a measure Tuesday that would make it illegal
for Yellow Pages distributors to give residents and businesses a directory unless they ask for it.

The goal of the three year pilot program is to cut waste. But makers of the good book argue that the program would lead to job loss and reduced sales for small businesses.
 

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