Paying Celebs to Tweet Can Pay

By Sajid Farooq
|  Friday, Aug 12, 2011  |  Updated 9:55 AM PDT
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Paying Celebs to Tweet Can Pay

"Hydration mask anyone?" the 48-year-old Demi Moore posted on Twitter with this photo. Moore is not shy to tweet about products she likes.

Want to push a product via Twitter? You might want to poke Mrs. Ashton Kutcher.

A study by Fab.com of its own social media channels found that its most successful sales via social-networking came through a celebrity endorsement. One celebrity in particular.

Paying celebrities to tweet is nothing new with the likes of Kim Kardashian and Soulja Boy reportedly making $10,000 plus to push products to their followers.

The folks at Fab.com says Demi Moore's tweets about aprons, accent pillows and wall decorations helped push it sales for those products.

Kutcher being an investor in the company doesn't hurt her endorsement.

The site also found that product pushes on Facebook and Twitter were about equally successful.

http://allthingsd.com/20110812/how-one-flash-sales-sites-best-social-channel-is-demi-moore/

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