49ers Talk 2016 Super Bowl Strategy | NBC Bay Area


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49ers Talk 2016 Super Bowl Strategy

Team says regional approach key to winning rights to host Super Bowl L



    (Published Thursday, March 7, 2013)

    The San Francisco 49ers want to host the 2016 Super Bowl and they’re using teamwork to help make it happen. On Wednesday, with the rising stadium as a backdrop, the Niners invited Bay Area mayors to show their support for what the team says will be a boon to the Bay Area regional economy.

    That included once-jilted San Francisco Mayor Ed Lee. "I’ve already turned the page on the Niners building the stadium here. In fact, I’m glad to see this going as well as it is because it’s a commitment to the economy of the whole region," Lee said.

    When the committee presents the bid to NFL owners on May 21, they’ll have to do better than Miami.

    "We are up against a very tough competitor in South Florida. Miami has hosted ten times, they know how to do it. We’re excited to show off our region and our innovation,"said Super Bowl bid committee leaders Daniel Lurie.

    The head of the Super Bowl Bid team won’t put a specific number on the economic impact of hosting a Super Bowl. But for other cities, the influx has been between $250 billion and $500 billion.

    Lurie and the mayors are committed to a regional strategy.

    "I think that between the Golden Gate and the Silicon Valley, we can’t be beat when we all work together and that’s what this is all about," said Santa Clara Mayor Jamie Matthews.

    San Jose Mayor Chuck Reed says that if the Niners win the Super bowl bid, the entire Bay Area will win too.

    "We’re looking forward to filling up our hotels, our restaurants, our facilities with people here to visit the Super Bowl, as they will in San Francisco, Santa Clara and many other cities around the area,” said Mayor Reed.

    The $1.2 billion stadium is 35-percent complete and on track to open on time, by kickoff of the 2014 season.

    It will have enough solar panels for all of the home games to be powered by the sun.

    The 20-plus bid committee members are working as feverishly as the crews on the construction site.

    The hope is that what they come up with will be enough to win the bid. As Mayor Lee put it, "We want that Super Bowl very badly, we can smell it."