Apple's paranoia and controlling contracts are nothing new, and come straight from the top.
Apple is known for being fiercely protective of its secrecy, especially when launching new devices, so it comes as no surprise that the company is making paranoid demands on third-party application developers.
The company will probably offer it's own elements of subterfuge, offering up uniquely identifiable units so that any photos or details that do pop up can be traced back to their source, who is summarily executed by the press of a button from the rumored "Remote Destruct" feature built into every iPad.
Jackson West is kidding. Kind of.