Balloon Stunt Costs Marketing Firm

Calif. firm fined $7K for balloon stunt gone awry

Wednesday, Dec 14, 2011  |  Updated 3:40 PM PDT
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Balloon Stunt Costs Marketing Firm

AP

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A marketing firm has been fined $7,000 for releasing thousands of red latex balloons that ended up in San Francisco Bay after a video game publicity stunt went awry.
 
The San Francisco Chronicle reports (http://bit.ly/uD1RrM ) that the San Francisco Bay Regional Water Quality Control Board announced the fine against TrashTalkFCM on Tuesday.

  The board says the balloons released in March presented a hazard to wildlife, and the company agreed to pay the fine for ``unauthorized discharge into the waters of the United States.''
 
The board's assistant executive officer, Thomas Mumley, says the maximum penalty would have been $10,000 for a day of discharge. The penalty is usually associated with oil or sewage spills.
 
TrashTalkFCM has since changed its name to the Awestruck Marketing Group.

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