A marketing firm has been fined $7,000 for releasing thousands of red latex balloons that ended up in San Francisco Bay after a video game publicity stunt went awry.
The San Francisco Chronicle reports (http://bit.ly/uD1RrM ) that the San Francisco Bay Regional Water Quality Control Board announced the fine against TrashTalkFCM on Tuesday.
The board says the balloons released in March presented a hazard to wildlife, and the company agreed to pay the fine for ``unauthorized discharge into the waters of the United States.''
The board's assistant executive officer, Thomas Mumley, says the maximum penalty would have been $10,000 for a day of discharge. The penalty is usually associated with oil or sewage spills.
TrashTalkFCM has since changed its name to the Awestruck Marketing Group.