The Oakland Coliseum officially becomes the O.co Coliseum tomorrow.
Overstock.com announced today that it will debut the new name and signs that go along with it on Tuesday.
Not coincidentally U2 is playing at the Coliseum Tuesday night.
Overstock.com announced the naming rights deal with the stadium in April, a month after it announced it changed its domain name to O.co. It's a six-year deal for the naming rights to the home of the A's and Raiders. T
he deal pays about $7 million dollars over those six years. And that has caused some controversy in Oakland.
Overstock.com is changing its name to O.co tomorrow as well. Ad Age reports that ads featuring the new name will start airing after Father's Day.
