San Francisco Startup Chefs Feed Raises $4 Million

San Francisco startup Chefs Feed has raised $4 million in early stage funding.

At the core of Chefs Feed is a free app that features dining recommendations from about 1,200 chefs around the country and a YouTube channel offering original video content. CEO Rich Maggiotto, whose resume includes work at AOL and Zinio, revealed to SF Gate that Chefs Feed content has a monthly reach of 50-75 million.

"Chefs Feed was born to create a dialogue between the world’s best chefs and tastemakers and growing, mobile-savvy audiences — a new kind of eater exhausted with bored consensus, underserved by traditional media, and desperate for authenticity, relevance, and trust," co-founder Jared Rivera told NBC Bay Area. "We’re thrilled to have additional resources to increase our velocity as we move forward with building what we consider to be the future of food media."

According to a press release, the Series A round was led by ARTIS Ventures and also funded by Structure Capital, Haas Portman and Subtraction Capital and "notable individual investors" who aren't named. The funding will allow Chefs Feed to expand to more cities and release new products in 2015.

Rivera said the additional money will also allow Chefs Feed to create the ideal experience for their key users.

"For the chef and restaurateur, we’re improving our industry platform for them," he noted. "It will serve as a highly effective marketing tool to directly communicate with a captive, loyal audience. For the past decade, we’ve been working closely with chefs and restaurants to identify their pain points; these new funds will continue to allow us to build technology that will help in remedying them."

 
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