Coming Soon to San Jose: Lights

San Jose's dark days are over.

The City Council on Tuesday gave a prelimianry nod to a proposal that would allow electronic programmable signs on more businesses, theaters, stadiums and religious establishments throughout the city.

As it is now, businesses need at least 150-feet of ground frontage to use programmable advertising and they are are limited to signs of 35 square feet. New rules would allow bigger brightly lit signs smaller spaces.

"Downtown is a place we need to light up and enliven," City Councilman Pete Constant told the Mercury News. "We have opportunity to make a striking difference in our downtown."

City planners will head back to the council to finalize their idea at the end of June.

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