Emotional Billboard Campaign Begins in Oakland

Stop the Killing, Start the Healing signs are already up.

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    NEWSLETTERS

    TK

    A series of billboards showing Oakland youth holding pictures of  loved ones killed on neighborhood streets have been put up at various locations around the city.

    The mayor's office and the youth group Urban Peace Movement  partnered to create the "Stop the Killing, Start the Healing" public awareness campaign in an effort to combat violence that often leads to the  death of young people on Oakland streets.

    One billboard shows a picture of 8-year-old Alex Nava holding a photo of his 3-year-old brother Carlos, who was shot and killed on Aug. 8.

    A caption reads, "He was my little brother, only 3 when we lost  him."

    The billboard was put up on International Boulevard near 66th Avenue, the intersection where the boy was killed.

    Other billboards have been installed at various locations along International Boulevard between 57th Avenue and the city limit with San Leandro.

    The campaign was conceived and created by Oakland youth, who took the pictures, appeared in the images, and wrote the slogans.

    The images are intended to illuminate the impact of street  violence on young people in Oakland and discourage others from participating  in violent behavior.