Fake Mayo, Real Money: SF Mayo “Disruptor” Raises $90 Million

Foe of Hellman's, S.F.-based Hampton Creek raises $90 million.

Its mayonnaise is green -- and so is its bank account.

San Francisco-based startup Hampton Creek, the maker of plant-based "mayonnaise" replacement, just raised $90 million in a funding round, according to the San Francisco Chronicle.

That makes $120 million in venture capital raised by the company, according to the paper.

The company is enjoying "rapid growth," the newspaper reported, with its brands of mayo replacement and cookie dough in 15,000 stores worldwide, with the likes of Target and Walmart along with Whole Foods and Safeway carrying the brand.

The company plans to increase staffing from 62 employees to 100 -- and that's despite a significant legal challenge from Unilever, the corporation that owns Hellman's and Best Foods mayonnaise brands.

A lawsuit filed earlier this year tried to stop Hampton Creek from using the word "mayonnaise," since Just Mayo has no eggs. The suit was dropped this week, according to the newspaper.

Among Hampton Food's funders are Vinod Khosla's firm Ventures.

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