SF, Levi's Wage Graffiti War

By Erika Okano
|  Friday, Feb 4, 2011  |  Updated 7:15 AM PDT
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SF, Levi's Wage Graffiti War

AP

The familiar red tag from a pair of Levi's 550 jeans.

A graffiti war is well underway in San Francisco. The City Attorney is irate after finding Dockers ads spray painted on city sidewalks, according to the San Francisco Examiner.

The ads popped up on sidewalks in Hayes Valley and Mission district. They're made with orange spray paint and say, "Are you making a salary or history?".

City Attorney Dennis Herrera sent a letter to Outdoor Media Group, the group behind the advertising campaign, telling it to stop further sidewalk vandalism. This is not the first time the City Attorney's office has dealt with guerrilla advertisers. It's resolved similar violations with corporations such as IBM and Turner Broadcasting.

Dockers is part of the Levi Strauss and Co., one of the Bay Area's oldest companies.

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