Greeting card giant Hallmark says it shouldn't have changed the lyrics to "Deck the Halls'' on a new holiday ornament that's stirring customer backlash online.
The company took heat Thursday after it began selling a miniaturized version of a tacky holiday sweater. The ornament alters the carol's lyrics by removing the word "gay'' and emblazoning the sweater with: "Don we now our FUN apparel!''
Critics took to social media, accusing Hallmark of making a political statement.
The Kansas City, Mo.-based company says it was surprised by the reaction and now realizes it shouldn't have changed the wording. But a spokeswoman says Hallmark won't stop selling the ornament.
Hallmark had defended the ornament, saying the multiple meanings attached to the word "gay'' meant the ornament would be "open to misinterpretation.''