Happy Cows Get Outsourced

Latest "Happy Cows" campaign draws critics for filming in New Zealand

By Jackson West
|  Sunday, Jun 13, 2010  |  Updated 10:55 AM PDT
View Comments (
)
|
Email
|
Print
Adorable Zoo Babies: Bear Cub Learns to Walk

advertisement
Photos and Videos

Sustainable Milk

We'll take you to a North Bay Dairy to see how California Happy Cows really live.
More Photos and Videos

The California Milk Advisory Board has a spill on its hands in the form of news that it is spending up to ten percent of its budget shooting commercials outside of California.

The implications are bad for dairy farmers -- for whom it's mandatory to pay into the CMAB -- as well as the entertainment industry in California.

"If CMAB’s advertising agency is willing to have work done 7000 miles away we can assume that, compared to California standards, they are paying scab rates," fumes Gordon "Zola" Edgar, cheesemonger at San Francisco's Rainbow Grocery.

The CMAB says that all of the post-production work will still be done locally, and that any cows presented as happy California cows will, in fact, be filmed in California.

An advertising executive with the CMAB told the Los Angeles Times that it's the board's "fiduciary responsibility to spend [the dairy farmers'] hard-earned dollars as efficiently as we can."

The organization also argues that it will be filming the cows in New Zealand in the context of cows that wish they lived in California.

Only problem is that, as Edgar and the People for the Ethical Treatment of Animals point out, the "confinement dairy" practices pioneered in California generally mean the cows live packed in warehouses -- whereas in New Zealand, most cattle are pastured and grass fed.

So in the ultimate irony, the cattle down under would probably pass on moving to the Golden State, especially since they can mug for the papparazzi right at home.

Jackson West has entertained thoughts of moving to New Zealand to get back in to film production.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out