Oakland's Hieroglyphics is known worldwide as both a rap crew and a style movement that has been in the hip-hop game for two decades and counting.
Over the last three years, the collective's all-ages Hiero Day music and food festival has grown from a 8,000 in attendance to a 15,000 person event in Oakland. This year's edition takes place at Third and Chestnut Streets in Oakland on Sept. 7.
The lineup for the event has been announced, and includes live performances by top hip-hop talent throughout California, including Hieroglyphics, The Coup, Aceyalone, Tha Alkaholiks, Compton's Most Wanted, Luniz, Zion I, Peanut Butter Wolf and Platurn.
While previous Hiero Days were free, this year's event requires a paid ticket, priced at $19.93 in honor of a classic Bay Area hip-hop song called "'93 Til Infinity" by Hiero affiliates Souls of Mischief.
Conscious of the inconvenience of that change, organizers are giving away several pairs of free tickets via contests on the event's Facebook page.